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Media Companies Are Dying — And Small Creators Are Killing Them
“Restoration of a rare vintage WW2 military watch .”
*CLICK*
I watched a 20 minute watch restoration video with zero music or talking. At dinner. With my parents.
All you could hear was the intermittent scraping of knives on ceramic plates and the occasional “Wow!” from me or my Mom.
It was absolutely fascinating, tantalizing, and satisfying.
As we watched, I had one overpowering thought..
“We’d never be able to watch this on primetime television.”
That thought led to another thought..
“Youtube, and the creator economy at large, has dramatically improved our options for at-home viewing.”
That thought led to one final thought..
“People at big media companies have no fucking idea what their audience actually wants, and a bunch of bald guys on Youtube fixing watches with no background music are mopping the floor with them.”
