I’m Sick And Tired Of ‘Personal Branding’

Humans aren’t brands. They’re humans.

Photo by Slidebean on Unsplash

I hate the term ‘Personal brand.’

I think I hate it more than pineapple on pizza.

I built a 500,000 follower “personal brand” on Facebook only to burn out and delete my page 3 years later.

I made videos about the Philippines, and since they went viral at an astonishing clip, I continued making videos about the Philippines.

Up until the point where I got BORED OUT OF MY MIND making them.

I used to be known as “the Medium guy,” too.

I wrote SO many articles about Medium in 2018, 2019, and 2020, and then I got bored of that, too.

SPOILER ALERT: Getting into publications and writing better headlines is 90% of being successful here.

But how many times can I write about that without wanting to upchuck on my keyboard?

Personal Brands Are Prisons

Look, personal brands can become prisons.

You HAVE TO post about THIS.
You can ONLY talk about THAT.

That’s a first-class ticket to creative and emotional burnout.