Hey Kevin! I'll answer your questions. Sorry that this caused so much confusion--that's my bad.

So yes, I ran the summit. I interviewed the big wigs to make an event that people would want to come to and to also inadvertently use their audience to market the event, too. Shout outs on big email newsletters = lots of attendants.

The guests shouted out the event because they got an affiliate link that paid them for every All-Access pass sign up they drove.

Hope that helps a bit.