Ahh okay. I think one thing that needs to be communicated here is that nobody really owns the platform. It's decentralized and all it is is just cryptocurrency and code. Also, you don't need to have some well-performing coin as a creator for this to be valuable. It can be used as a traditional social media platform without any focus on monetization at all. The value comes not just from the creator coins being purchased, but from the community itself. Sure, you can invest in other people's coins and sell your own but that's not where I actually see the value of this platform. I see the value here in the network effect.
Bitclout doesn't need an endless stream of people buying coins to stay afloat either. You don't NEED to buy anything in this scenario. Nobody else NEEDS to buy anything either. Just come make a profile and start posting stuff--just like Twitter. If someone wants to buy your coin, so be it.