3 Headline Tricks The Best Writers On Medium Use

You can use them, too

Photo by Jay Zhang on Unsplash

I’ll let you in on a little secret.

The most famous writers aren’t just great writers.

They’re masters of human psychology.

They write headlines better than everybody else AND they back it up with awesomeness.

I want to take a quick look at some headlines written by great authors and break down what I think they’re doing on a psychological level to get us to click.

Let’s dive right in.

1. Create A Villain

There’s a lot of great examples of this on Medium. Here’s one example I’ve seen recently:

This one was written by someone who blocked me 🙈.

And they’re serving up drama on a silver platter like hot cakes.

And they do it quite well.